Athletic Durability · 1-on-1 Coaching

OnlineNaturalTaking new clients
Aaron Cohen, online fitness coach and founder of Athletic Durability
Aaron Cohen · Coach

You didn't lose
your edge. you just
stopped building.

1-on-1 coaching that rebuilds your strength, your body, and your consistency — a plan built around your actual life, not a generic template. Training, nutrition, and weekly check-ins, all with me directly.

Free to apply · takes about a minute

1-on-1 coachingCustom programmingWeekly check-insDirect supportNatural training1-on-1 coachingCustom programmingWeekly check-insDirect supportNatural training
01

Read this first

What's actually
stopping you

Almost everyone who applies is stuck behind one of these three. If one sounds familiar, that's normal — it's exactly what coaching is built to fix.

Obstacle 01

"I've started before and it never sticks."

Most people don't fail from a bad workout — they fail from no plan for the weeks life gets busy. Coaching means someone adjusting the plan around your week, not you trying to force your week around a plan.

Obstacle 02

"I don't have hours to train."

You don't need two hours a day. You need to know exactly what to do with the time you actually have, and what matters most when time is tight.

Obstacle 03

"I'm starting from way behind."

Behind where you want to be isn't the same as behind where you can start. Every program starts from where your body actually is right now — not where a generic plan assumes you are.

02

What you get

Everything is built
around you, directly

No templates, no generic PDFs. Every piece is built for your body, your schedule, and your goals — and adjusted as you actually progress.

03

How it works

Three steps,
no pressure

01

You apply below

A few quick questions about where you're at and what you're chasing. Takes about a minute.

02

I personally review it

I read every application myself and reach out directly on Instagram — no bots, no sales team.

03

We hop on a short call

We talk through where you're at, what I'd focus on first, and whether coaching is the right fit. No pressure either way.

04

Before you apply

Who this is
actually for

This is you

  • You're ready to commit to a real plan, not another quick fix
  • You want a program built around your life, not a generic template
  • You're coming back from a setback, a slow patch, or you know you're capable of more
  • You'll actually show up between calls

This isn't you

  • You want a PDF with zero support behind it
  • You're looking for a shortcut with no consistency required
  • You're going to ask questions and then not do anything with the answers
  • You're not actually bothered about changing anything

Apply now

Let's see if
we're a fit

I read every one of these myself. Be honest on the last two — that's what actually helps me help you.